Shopping cart payment options are an important consideration to make when you are trying to put together your online store. For any new online merchant looking to find the best shopping cart solution, it is important to find a shopping cart solution that offers the best and most secure shopping care payment gateways. Or merchants can also choose to get just a shopping cart payment gateway like PayPal or Escrow.com as a way to ensure successful transactions between the online payment gateway and the online shopper. Keep reading to find out more information about the best shopping cart payment options for your online store.
Shopping Cart Payment:
First, it is important to make sure your shopping cart payment gateways and options are secure. There are a couple ways you can go about this. You can choose to sign up with a shopping cart software solution that provides shopping cart payment gateways as well as other e-commerce tools. You can also choose to go with a separate shopping cart payment option like PayPal that is reputable and secure for both the customers and the merchants. Many of these shopping cart solutions that include payment gateways will also offer additional website merchant security so you can make sure and have an online store using SSL certificate protection and other spam and malware fighting tools to help protect your online business, provide shopping cart security, and protect your customers’ financial information.
Secondly, it is also a good idea to make sure your shopping cart payment gateway is easy for your customers to use. This means having a payment option that simply requires the shopper to enter in their financial and billing information along with their shipping information and can have their product ordered in just minutes. That is why a lot of online merchants opt for a shopping cart payment gateway like PayPal because the user will already have all of that information stored within their PayPal account so they can simply login to PayPal and select the confirmation button to place their order. Keeping the shopping cart payment process super easy to do is going to make it so your customers will be more likely to shop again with your online store. When online businesses offer complicated checkout processes that often confuse the shopper, the shopper is less likely to want to shop there again, which is bad for business. That is why merchants should consider choosing a shopping cart solution that offers great-looking and easy to use payment processes. This means you will impress your customers and they will be more likely to become repeat customers as well as refer their friends and family members to your website.
Payment Gateways:
Before you make any final decisions regarding your shopping cart payment options, it is a good idea to make sure you know exactly how the payment gateways work for your shopping cart payment system in order to process transactions in a secure and reliable method. Payment gateways work to facilitate the information that is received during a transaction (the billing information) to process the transaction so the product or service being purchased will be shipped to the purchaser. The payment gateway delivers the transaction information between the purchaser and the merchant’s front end processor or acquiring bank. This is when the financial information is cleared to be sure there is enough money in the account, and that it is in fact a legitimate account. This process is done through a couple different tasks that the shopping cart payment gateway does to ensure a successful transaction. These tasks include processing the order through the SSL certificate to ensure the financial billing information remains secure as it is being sent via the web browser to the front end bank to be verified. From there the payment gateway then processes and forwards the transaction information to the payment processor, which is used by the merchant’s acquiring bank.
Next, the credit card issuing bank will then receive the authorization request through the shopping cart payment gateway in order to finish the payment being made to the merchant. Most processes through online merchants and online shoppers takes a full couple of days for the payment gateways and the merchant bank as well as the credit card company of the online shopper.
Having a clear idea of how a payment gateway works for your shopping cart payment process can be helpful in assisting online merchants with trying to find the best online shopping cart solutions for their online stores. Be sure you are choosing a method of shopping cart payment that is secure or you are not going to have very many shoppers because they won’t feel confident in being able to shop with your store. It is also important to choose a secure payment gateway or online shopping provider because it will protect you as the merchant and all of your online store confidential information from hackers and spammers that could potentially destroy your online store. Keep in mind that there are many shopping cart payment options available. Make sure and do your due diligence before picking the best shopping cart solution for your online store.
